Poll campaign with a Tamil touch in Idukki

In Idukki, election campaigning in Tamil majority areas employs materials and messages exclusively in Tamil for effective communication and impact. Vehicles play nostalgic tunes from old Tamil films and posters use Tamil to woo voters

​In Idukki, election campaigning in Tamil majority areas employs materials and messages exclusively in Tamil for effective communication and impact. Vehicles play nostalgic tunes from old Tamil films and posters use Tamil to woo voters